Blueberry, a well-known broker specializing in forex and contracts for differences (CFDs), has streamlined its brand by dropping “Markets” from its name, now operating under the simpler moniker “Blueberry.” While the company has not publicly disclosed its reasons for the rebranding, it has revamped its trading platform’s design, showcasing a new logo and updated visual elements.
Name Changes Across the Brokerage Industry
The decision to modify company names is not new in the brokerage world. Many firms have adjusted their branding to better align with their service offerings. Notably, Vantage removed “FX” from its brand name, and Scope Markets rebranded as simply “Scope” to reflect a broader financial services focus. Similarly, Admiral Markets shortened its name to “Admirals,” and Zenfinex was rebranded to Taurex. In another instance, ZaraFX rebranded as Zarvista Capital Markets. These changes often signal a strategic shift or the expansion of services beyond traditional markets.
In the B2B segment, rebranding is equally prevalent. For example, Invast Global recently adopted a new identity as 26 Degrees, indicating a transformation in its business approach and service offerings.
Blueberry Expands Its Offerings
Operating from its headquarters in Australia, Blueberry is regulated by the Australian Securities and Investments Commission (ASIC) and holds additional offshore licenses in Vanuatu and St. Vincent and the Grenadines. The broker provides a range of products, including forex, indices, shares, commodities, and cryptocurrency CFDs.
Blueberry has also expanded its services by launching its own proprietary trading brand, Blueberry Funded, as it ventures into the growing prop trading sector. Previously, Blueberry offered technological solutions to other prop trading firms, including the use of its MetaTrader licenses. However, challenges arose when MetaQuotes, the software provider of MetaTrader, began restricting its platform’s use by prop trading firms operating in the United States. This resulted in disruptions for Blueberry’s clients until they could transition to alternative trading platforms.
