Axi, a prominent forex and contracts for differences (CFDs) broker based in Australia, has expanded its global footprint by opening a new office in Bangalore, India. Though the office opening was officially announced today, it was inaugurated several weeks ago, according to a statement by the company.
Strengthening Presence in Bangalore
In a recent social media update, Axi highlighted that members of its executive team visited India to attend the office opening and meet the local staff. The company expressed enthusiasm about the rapid growth in Bangalore, although specific details regarding the business operations or goals for the new office remain undisclosed.
Axi’s Global Expansion Strategy
Axi has steadily grown its international presence, operating offices in several key regions, including Australia, the United Kingdom, China, Singapore, Malaysia, Cyprus, and now India. Recently, the broker also opened an office in Dubai, regulated by the Dubai Financial Services Authority (DFSA). Additionally, Axi is licensed in several jurisdictions, including Australia, the UK, and St. Vincent and the Grenadines.
Diversifying into Prop Trading
Beyond its traditional CFD services, Axi has ventured into the proprietary (prop) trading space. It stands out from many competitors by offering live trading accounts to its prop traders, challenging the prevalent demo-account model used by other firms in the industry.
Growing Marketing Initiatives
Axi is also investing significantly in marketing and sponsorships. The broker recently extended its sponsorship deal with Manchester City, a leading English football club, and signed defender John Stones, who represents both Manchester City and the English national team, as its brand ambassador. Axi’s sports sponsorship portfolio also includes a partnership with Brazilian football club Esporte Clube Bahia.
With its entry into the Indian market, Axi continues to broaden its reach while exploring new avenues for growth.
