The fintech company, celebrating 20 years in the industry, partners with the football icon as part of a major brand refresh.
XTB, the renowned Polish fintech firm, has announced a high-profile partnership with football legend Zlatan Ibrahimović, marking a key moment in the company’s 20th anniversary celebrations. This collaboration will spearhead a global media campaign across multiple countries, underscoring XTB’s continued growth and brand evolution.
Zlatan Ibrahimović Joins XTB’s Ambassador Lineup
To coincide with the brand’s refreshed logo and milestone anniversary, XTB has appointed Zlatan Ibrahimović as its newest ambassador. Known for his charisma both on and off the field, Ibrahimović commands a massive online presence with over 120 million followers. Although retired from professional football, Ibrahimović remains active in business and sports circles, making him an ideal figure to promote XTB across 14 countries, including Poland, Slovakia, Romania, the Czech Republic, and Portugal. The campaign will feature both offline and digital efforts, with television ads expected to roll out this fall.
XTB CEO Omar Arnaout expressed his excitement about the collaboration, stating, “Zlatan’s energy, commitment, and global appeal perfectly reflect the values we uphold at XTB. His journey to becoming a world-class athlete resonates with the path we’ve taken over the last two decades. This partnership will further elevate our brand internationally.”
A History of Iconic Collaborations
XTB has a track record of partnering with top-tier athletes. Before Ibrahimović, the firm worked with Spanish football legend Iker Casillas and popular MMA fighter Conor McGregor. Each collaboration has played a role in expanding the brand’s global recognition.
Celebrating 20 Years: XTB’s Journey and Future
In a recent interview, XTB’s CEO, Omar Arnaout, reflected on the company’s two-decade journey. He highlighted several major milestones, including the launch of XTB’s proprietary trading platform, xStation 3, which debuted in 2013 and set the company on a path to becoming one of Europe’s leading fintechs.
Arnaout also revealed upcoming innovations for clients, including new retirement account options in Poland and the UK, along with the introduction of a virtual wallet and multi-currency card. Additionally, the company is working on a revamped mobile app interface, due later this year.
Although XTB is not planning to enter the professional trading sector like some of its competitors, the CEO hinted at new developments slated for 2025, ensuring the company continues to innovate and expand its offerings.
