eToro has announced a new partnership with Bayer 04 Leverkusen, solidifying a two-year sponsorship agreement. Starting with the upcoming football season, eToro will serve as the official trading partner of the German football club, following Leverkusen’s remarkable 2023/24 season, which saw them winning the Bundesliga title and the DFB Pokal.
Key Elements of the Partnership
As part of the deal, eToro will gain significant visibility among Bayer 04 Leverkusen’s fan base, both domestically and internationally. The sponsorship includes advertising rights at the club’s home stadium, BayArena, with prominent exposure through LED perimeter boards and media backdrops during match days. Additionally, eToro will benefit from marketing opportunities involving player access and promotional rights across the club’s digital platforms.
“This is an exciting time to partner with Bayer 04 Leverkusen, especially following their success last season,” said Stephanie Wilks-Wiffen, Director of Marketing for the UK and DACH region at eToro. She added, “Just as football unites people, eToro is committed to making investing accessible to all, and this partnership allows us to expand our community and engage with sports fans globally.”
Expanding eToro’s Sponsorship Footprint in Europe
The sponsorship with Bayer 04 Leverkusen strengthens eToro’s presence in the European sports landscape. eToro already holds sponsorships with several major football clubs, including four in the English Premier League and five in the German Bundesliga. Their involvement extends beyond football, with partnerships in UK Premiership Rugby, Spain’s Liga ACB Basketball, and Rugby Australia.
Further showcasing its innovative marketing strategies, eToro recently ran an AI-generated advertising campaign during the Paris 2024 Olympic Games, which aired on Eurosport, discovery+, and Max.
Markus Breglec, Chief Marketing and Innovation Officer at Bayer 04 Leverkusen, expressed enthusiasm for the collaboration: “We are thrilled to welcome eToro as a partner. Their innovative approach aligns with our values, and we look forward to working together to expand their reach in Germany and internationally.”
This partnership reflects eToro’s continued focus on growing its brand visibility across global markets, leveraging the universal appeal of football to connect with a broader audience.
