The company’s logo will feature prominently on PSV’s lineup and interview jackets during European matches.
Online trading firm iFOREX has announced a new partnership with Dutch football club PSV Eindhoven, becoming the official Trading Partner for PSV’s UEFA Champions League campaign. This collaboration marks a significant step in iFOREX’s efforts to expand its brand visibility in the sports arena, as confirmed by a statement from the club.
Rekindling a Sports Partnership
This latest deal revives a previous collaboration between iFOREX and PSV Eindhoven, which spanned from 2016 to 2018. The iFOREX logo will now be prominently displayed on PSV’s lineup and interview jackets during all European fixtures, a move designed to capture the attention of millions of football enthusiasts across the continent. By aligning with PSV, iFOREX aims to associate its brand with top-tier athletic performance and the competitive spirit of the UEFA Champions League.
Itai Sadeh, CEO of iFOREX, expressed his enthusiasm for the renewed partnership, stating, “This marks the second time iFOREX and PSV have come together, following our successful collaboration during the 2016–2018 seasons. With this renewed partnership, we aim to elevate the visibility of iFOREX Europe and enhance global awareness of the iFOREX Group.”
He continued, “We chose to partner with PSV because we share core values—perseverance, self-discipline, and patience—that are essential for success both on the pitch and in global financial markets. Moreover, our proprietary trading platform offers traders a secure and robust experience, which is increasingly important in today’s digital landscape.”
Previous Sports Sponsorships
iFOREX is an international online trading platform that offers a wide range of financial instruments, including currencies, commodities, and equities. Catering to both novice and seasoned traders, iFOREX provides comprehensive educational resources and advanced trading tools. With over 500,000 followers on X, PSV Eindhoven offers iFOREX a significant platform to reach a broad audience, while iFOREX itself boasts a following of over 170,000.
In addition to its partnership with PSV, iFOREX has a history of sports sponsorships. The company previously supported the British Virgin Islands Olympic Committee, sponsoring the Virgin Islands (UK) Olympic team in their journey to the Tokyo 2020 Olympic Games. iFOREX also produced online content documenting the BVI Olympic Team’s experience.
Recently, iFOREX introduced an AI trading assistant on its platform, designed to provide real-time answers to traders’ inquiries, further enhancing its user experience.
